Phishing (pronounced like "fishing") is a form of social engineering in which an attacker poses as a trustworthy company or individual to get personal information.
Emails and sms are often used for phishing attacks. Attackers send messages to users that appear to be from an institution or company that the individual conducts business with, such as a banking or financial institution, or a web service through which the individual has an account. The goal of a phishing attempt is to trick the recipient into taking the attacker’s desired action, such as providing login credentials or executing a malicious file.
CAMOUFLAGE OF PHISHING MESSAGES
International companies often see their brands and logos abused because they are readily available, widely known and high in hit rates. Almost everyone is or could be a customer and therefore become the victim of a phishing attack carried out under the guise of their brand. Frequently abused brands include DHL, Facebook, Microsoft or Amazon.