Fronius USA Announces New President and CEO

During his Fronius career, Adrian Noronho has progressed in various leadership roles since joining the organization 7 years ago.

Prior to signing on with Fronius USA, Noronho held the position of Managing Director of Fronius Australia Pty Ltd, where he earned a reputation for being a transformational business leader helping steer the brand to the number one position in terms of market share and industry-leading service and support across both Australia and New Zealand. More recently he has been based in Austria at Fronius International GmbH as Head of Sales for Solar Energy with a focus on North America, Asia Pacific, Middle East and Central Asia.

“I am very grateful to be joining the team at Fronius USA. Our vision for taking on the greatest welding challenges to enable new and better technologies as well as transitioning our world to a 100% renewable energy supply, are missions I am very passionate about and have arguably the greatest potential here in the US. It is very exciting and motivating to think about the immense value we will create here over the next few years.”

Noronho’s empathetic leadership style, engineering background and extensive industry and international market experience will help Fronius USA realize the company’s long term strategic goals.

About Fronius Fronius has three business units: Perfect Welding, Solar Energy and Perfect Charging. Through innovation and new technologies, Fronius has become a leading resource for high quality solutions in each industry they serve. Fronius’ innovation is guided by a vision of 24 hours of sun, a future where 100% of energy needs are covered by renewable energy and thus develops innovative technologies that support this world of tomorrow.